Skills Ontario launched its #FillTheToolbox engagement campaign on December 3. The endeavour aims to raise money to support Skills Ontario programming, and in turn give youth tools to learn about career opportunities in the skilled trades and technologies.

The campaign’s goal is to earn support from 240 donors in total. The digital toolbox starts empty, and every donation, no matter the size, allows for the toolbox to gradually fill. With eight tools in total, every thirtieth donation officially unlocks each tool and places it in the toolbox. Donors are recognized on the page and through social media as tools are unlocked.

“Skills Ontario would not be able to deliver educational, experiential programs and inspire youth without the help of our partners and donors,” says Skills Ontario CEO Ian Howcroft. “With this fundraising and engagement campaign, we not only celebrate 30 years of operation, but also emphasize just how significantly donors’ support represents an investment in the future of Ontario. By donating, advocates help us deliver programs, and in turn, educate and inspire Ontario’s youth.”

With every thirtieth donor and milestone that is reached by unlocking a tool, Skills Ontario recognizes an important element of educating audiences on skilled trade and technology careers, such as debunking existing myths and stigmas. The campaign ends on May 6.

For more information and to donate, visit skillsontario.com/fillthetoolbox-30-year-anniversary-engagement-campaign.