Farm Boy grows
The parent company of the Farm Boy grocery stores announced on July 30 that it will open three new stores in Ontario.
The three new locations are Harbourfront in Toronto, Bronte in Oakville and Greenbank in Ottawa. All three will be converted from existing Sobeys stores, and re-open as Farm Boy in 2021.
With the announcement, the company now has 43 confirmed locations in Ontario—a sizeable increase from the 26 it had when Empire took over Farm Boy in 2018. It pledged to double the Farm Boy store count within five years.
"Farm Boy's unrivalled fresh food offer and popular private label brand have connected tremendously with customers in Ontario," said Michael Medline, president and CEO of Empire. "This format is a clear winner for us and is part of our Project Horizon commitment to grow market share and optimize our store network over the next three years."
Since December 2018, the company has opened five new Farm Boy locations and announced an additional 12. Farm Boy is in different stages of development on more than 25 new stores in Ontario, a mixture of new builds and conversion sites that will range in size from 12,000 square feet to a 38,000 square foot signature store.
"We're continually evolving our offer to deliver Farm Boy's signature fresh food and convenience to communities across Ontario," said Farm Boy president and general manager, Jean-Louis Bellemare. "Our team is dedicated to delivering unique, interesting and amazing products and the exceptional customer experience so many of our customers have come to enjoy."